Abstract

The rapid expansion of digital marketing has transformed the way e commerce firms compete and connect with consumers. The study investigates the impact of key digital marketing methods on consumer satisfaction in the leading e-commerce platforms. It assesses the impact of social media marketing, search engine optimization, email advertising, and content marketing on consumers’ satisfaction levels in online shopping. The study is of quantitative design and collects primary data from 300 experienced online buyers who have shopped from leading platforms such as Amazon and Flipkart. The strength of these correlations is identified utilizing reliability testing, correlation evaluation and regression modelling with IBM SPSS. The results are intended to reveal that well planned digital marketing tactics increase satisfaction by boosting accessibility, customization, and interactive communication. The most powerful effects on satisfaction results are expected to be from social media involvement and targeted messages. Our study contributes empirical data to the literature on the impact of integrated digital marketing tactics on consumer experiences and the support of customer centric strategies for improving satisfaction and long-term loyalty.